About Us

Invicta – the Latin word for “invincible”. Pretty appropriate name for this brand. Invicta watches have been around for over 175 years.

They almost disappeared during the quartz watch boom of the 1970’s but in 1991 they re-established the brand with the same vision and determination displayed by their founder who was committed to offering fine Swiss watches at modest prices.

Over the last fifteen years the zeal and enthusiasm of the Invicta Watch Group has created one of the fastest growing watch companies in the world. Invicta has garnered a loyal following with their radical, maverick designs and styles.

Invicta’s commitment to high-quality materials and Swiss-made movements at affordable prices has fueled the flames of Invicta watch lovers. The Invicta Pro Diver collection has developed a cult-like following from watch collectors and is one of the best selling lines in the Invicta watch collection.

Invicta has always had a reputation for producing watches of quality. While they are certainly no Rolex or Patek Philippe, Invicta watches are known for the utmost quality in their price ranges. Most Invicta watches run from about one hundred to a few hundred dollars, and they are always an excellent value for the price you pay.

Our website was designed to be used as a resource for Invicta loyalists and the Invicta curious. Our goal is to help you make an informed decision before buying an Invicta watch.